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5 Do’s and Dont’s While Designing a Food Package

The food retail industry accounts for nearly $600 billion in the US alone. If we account for the market sizes in countries like India and China, the numbers will increase by at least 3-5 times. Getting the packaging right for the products is critical for every business. After all, it is the packaging that serves as the best form of in-store visual communication for the consumers that can help retain old customers and convert new ones. So what are the do’s and dont’s of food package designing that can make all the difference for a brand? Let’s find out.

Simplicity is never overrated

The average shopper has an attention span of about 4-seconds while browsing through products on the store shelf. Can your product packaging capture their attention in that short span of time? If you get it right, yes, it can.

In a store, when your consumer is likely to be bombarded with multiple choices from your competitors, using a label that offers both form and function, and delivers the right amount of product details to the consumers for them to make an informed choice in favor of your product becomes critical for your product’s success.

Don’t go overboard with graphics, fonts or even minimalism in your packaging. Remember, the primary objective is to attract consumers to your product and help them make an informed decision, and not make a style statement on the store shelf.

Honesty and dependability

When you’re selling processed fruit juices loaded with preservatives, sugar and some percentage of fruit pulp, and your product packaging says that it is fresh fruit juice, that’s misleading the consumers into thinking they’re buying something that they really aren’t.

While this is an extreme case, staying honest with the consumers can go a long way in earning their respect and brand loyalty. Your product packaging is the medium that communicates this honesty to them. Honest product packaging lends a dependability to the product and works as a key differentiator on the store shelves.

Visual impact

The in-store experience is all about visual communications with the consumers. However, inside a store, your product will not be alone on the shelves. It has to compete with other products for consumer’s attention. The products on the store shelves are always arranged in rows and columns, add to that the distance from the shelves and the relevance of package design become clear.

Test your product packaging by placing it on a shelf with other similar products to check for the visual impact it has on the consumers. The results will surprise you. It is often seen that the most intricate designs get lost on the shelf while the most simple ones pop-out. This simple test can help you get past this hurdle and ensure that your product registers the sales as per your expectations.

Scalability

Always keep one eye on the future. You may not have any immediate plans to introduce a new variation in your product line, but that doesn’t mean that your plans won’t change sometime in the future.

Product packaging design should leave future options open and allow you to scale your product line without having to invest heavily in new packaging design. If you sell jams and you decide to add a few more flavors to your product line, you shouldn’t have to reinvent your brand all over again. Moreover, this will allow you to retain consistency in your brand presence across your product line and add to the visual impact on the store shelves for your brand.

Practicality and sustainability in packaging

In the race to look distinctive with design elements like patterns, graphics and fonts in product packaging, don’t forget that the most critical function of the packaging is to preserve the food. Perishable items, in particular, need to be shipped and stored in packaging that allows longer shelf life of the product. The tried and tested design elements are always the safest bet for any product category. However, ‘tried and tested’ leaves no room for innovation, and the fact is that there is plenty of room for innovation while keeping practicality of the product packaging in mind.

Milk, for example, has been distributed to consumers in glass bottles for many decades with limited shelf life and preservation capacity. But tetra packs changed that, giving milk producers a chance to preserve their product for longer and distribute it to consumers in a wider market.

Moreover, advances in packaging materials mean that you have more choices than ever in selecting the right components for use in package design other than the traditional plastics, glass, aluminum, and cardboard. Sustainable packaging materials are no longer just buzzwords for the industry. Not only do they offer an improved shelf life of products, but also ensure better returns on investment, eliminate the possibility of toxicity, and help reduce your carbon footprint.

Plastic Recycling From Cars

Plastic is one of the most extensively used materials in the car body. It is gaining popularity among car manufacturers these days. One of the main reasons for this is the fact that lightweight of plastics makes the vehicle more fuel-efficient. Fuel efficiency is an attribute that addresses the economic and environmental concerns. The reasons are that a fuel-efficient vehicle releases a lesser quantity of exhaust and also reduces the consumption of fuel. However, when the car reaches its end of life, it is this plastic that becomes a challenge to dispose of as it is non bio-degradable.

Three of the most used types of plastic in a car include polypropylene, polyurethane, and PVC. Approximately 10% of a car’s body weight is constituted by plastic. An auto wrecker can recycle this plastic to generate an income from it.

Let us understand the how plastic is recycled from cars:

• When the car is sent for dismantling, the functional parts are detached from it.
• After this, the hazardous material is eliminated so that it doesn’t pollute the environment.
• After this, the body of the car comprising plastic and metallic parts is sent to a crusher.
• After they are flattened by the crusher, these parts are sent for shredding.
• The shredded plastic and metallic parts come out as a mixture of clumps. These need to be separated.
• Metals, plastics, and fibers are separated using different techniques. Some of these methods are floatation, magnetism, size filtering, and manual filtering, etc. These not only separate plastics from metal but also enable grouping different polymer types.
• After grouping, the plastics are fed to extruders. These melt the plastic into a liquid which can be formed into shapes.
• Some recycling centers shape the plastic as per the requirement of the client. While others produce plastic pellets which are sold in the market. These are used to form products of a variety of shapes.
• Depending on the usage the plastic is further processed. For instance, food packaging industry warrants the plastic to pass purity standards. Hence, it goes through extra processing to ensure that there is no contamination. Consequently, it is priced high.

Automobiles are one of the major sources of waste plastic. Plastic is non-biodegradable and can harm the environment. With the growing concerns for environmental protection, plastic recycling has become mandatory. Hence, plastic recycling is a great means to conserve the environment. Recycled plastic finds applications in a host of areas producing a wide range of products.

Choosing Merchant Providers

If you are running a new business, then you may have a very hard time choosing a provider of merchant services. There are some things that can help in the determination of which is the best credit card processor. There are very many options that are available in the market today and this means that you have to be even more careful. It is important to select processors that can focus on some factors that are relevant to the company you are running.

The fee

The fees charged can actually increase as time goes by. A provider that allows for the negotiation of the percentage is the best. It is also important that all pricing differences are well understood and all variables such as credit card types, the value of the dollar and volume should also be laid out. Fees and should also be understood and they vary in accordance with variables.

The cash flow

This is yet another thing to consider. The credit card processors are responsible for holding the cash from processing time up until the time you get it in your account. It is important to appreciate the fact that different processors use different systems and they can manage time so as to earn some interest. When you choose a merchant provider that offers payment wallet, then you can gain access to the funds immediately. Sometimes the fees of companies aren’t as competitive as what independent providers offer.

Some of the questions that you should ask before choosing the merchant account

· Customer support: this is important because you may need some technical support from time to time. A good merchant service provider will allow you access to customer support 24/7. This will guarantee that issues will be addressed as soon as they arise.

· Live support: this has become very popular in the present times. Some of the companies have email support, but sometimes when you have a problem, you may want to talk to someone in real time.

· Time the company has been in operation: a provider that has a track record that is proven can really help. This is because the team has been able to build a reputation and specialized in the field.

· Offline and online transactions: as the business expands, do not keep on switching the merchants because they lack some of the services. It is essential to work with a merchant who will be able to help the retail business go online or offline.

· Fraud protection: ask the merchant about the ways they use so as to protect financial data because it is very sensitive.

· Funds processing time: it is important to have a predictable cash flow if you want business to prosper. You therefore need a provider who can tell you clearly how long it will take to clear the funds. This helps you avoid any surprises that can derail the operation of the business.

· Length of contract: this should also be put into consideration. For starters, a shorter contract is always better. You build on trust on the way and start looking at longer options.